Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (7) |
| Author | Publifoto |
| Period | from 10 March 1960 to 20 March 1960 |
| Place taken | Geneva/Switzerland |
| General description of the subject | 26th Geneva Motor Show 1960: views of the Pirelli stand and the by of the President of the Swiss Confederation, Max Petitpierre, with Albert Nussbaumer |
| Technical data |
B/W Gelatin silver bromide/paper
1 Positive - 23.5 x 18 - B/W - gelatin silver bromide/paper 4 Positive - 24 x 18 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Geneva Motor Show |
| Products > Tyres > Car tyres > BS3 |
| Image 1 di 2 | |
| Number | 22963 |
| Definition | print on paper |
| Full description of the subject | The President of the Swiss Confederation, Max Petitpierre, observes one of the phases of assembly of the "BS3" tyre at the Pirelli stand. To his right, Mr. Albert Nussbaumer, President of the "Societè Internationale Pirelli" of Basel. In the background are other notable government officials. |
| Image 1 di 2 | |
| Number | 22967 |
| Definition | print on paper |
| Full description of the subject | View of the Pirelli stand. Display of the entire range of car tyres. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.